Today's word of the day is:

noun, plural ballyhoos.

a clamorous and vigorous attempt to win customers or advance any cause; blatant advertising or publicity.
clamor or outcry.
a halfbeak, Hemiramphus brasiliensis, inhabiting both sides of the Atlantic Ocean.

verb (used with object), verb (used without object), ballyhooed, ballyhooing.

to advertise or push by ballyhoo.

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